The Spirit collection showcases the popular BABYBJÖRN Baby Carrier Original in eight new colors:  Orange Flame, Pink Passion, Blue Moon, Green Energy, Red Heart, Gray Pearl, Black Diamond and White Angel. 

The vibrant colors make a bold statement against the contrasting black straps.  These new color offerings reflect the company’s ongoing dedication to providing consumers fashion-forward selections to express their personal style while enjoying carrying their baby close.

	Orange Flame A “fun” color, also known for denoting physical comfort, warmth, security and sensuality.  Orange is stimulating and reaction to it is a combination of the physical and the emotional.
	Pink Passion The color of physical tranquility.  It suggests nurture, warmth, and soothes rather than stimulates.  It is a powerful color and represents the survival of the species.
	Blue Moon The color that represents intelligence.  Blue is the color of the mind and is essentially soothing.  Blue also stimulates clear thought and will calm the mind and aid concentration.
	Green Energy Green is striking, yet reassuring and indicates harmony, peace and rest. It is a color of balance, being in the center of the spectrum.  It focuses the mind and creates equilibrium.
	Red Heart A physical color that denotes courage, strength, warmth, energy and excitement.  Being the most powerful color, red grabs our attention first and is stimulating and lively.
	Gray Pearl Psychological neutrality.  The color gray has a calming effect plus a warmth and security about it.
	Black Diamond The most sophisticated and glamorous of colors, black incorporates all colors.  It creates protective barriers, communicates emotional safety and creates a perception of seriousness.
	White Angel  White communicates cleanness and clarity, simplicity and sophistication. White reflects the full force of the color spectrum and visually gives a heightened perception of space.

BABYBJÖRN Baby Carrier Original is the classic carrier.  Comfortable and easy-to-use, this baby carrier is ideal for everyday activities, both indoors and out.  It provides excellent support for baby’s back and head and guarantees that the child’s legs and arms are in a physiologically correct position.

Importantly, all BABYBJÖRN Baby Carriers provide vital closeness that helps to promote the infant-parent bond.  Rainbow Babies and Children’s Hospital, one of the top five pediatric hospitals in America according to U.S. News & World Report, recommends the use of BABYBJÖRN Baby Carriers to enhance infant-parent bonding.  Rainbow Babies and Children’s Hospital published the paramount health research on the subject.

Additionally, BABYBJÖRN ensures that all its fabrics that come in contact with baby’s skin are Class-1 Oeko-Tex certified.  This rigorous certification means that they are absolutely safe and free from any substances that can harm infants.

The new BABYBJÖRN colors will be available in department and juvenile specialty stores throughout the United States and Canada in early October. The Baby Carrier Original Spirit has a suggested retail price of $79.95.