The leaves are falling and the scarecrows are on guard—fall is officially here! As you prepare your children for Halloween, learn how to keep their eyes healthy, read soothing tips from fellow BabyBjörn Believers, news, contests and more.

BabyBjörn partners with a new movie

One of our BabyBjörn Believers, Kate Simpson, enjoyed a star-studded evening at the MOTHERHOOD premiere in NYC. Kate won the www.babybjornmotherhood.com Twitter contest. She and a friend watched the film at the SVA theatre, and then went to The Gates for an after-party with stars Uma Thurman and Anthony Edwards.

According to Dr. Faruk H. Örge, a pediatric ophthalmologist at University Hospitals Rainbow Babies Children’s Hospital, children need to get their eyes checked on a regular basis—even newborns. Read on to learn how you can preserve your child’s eyesight.

Even if your child has normal vision, there are some common practices to ensure good eye health.

There’s never a dull news cycle in the world of parenting. Read on to see what’s making headlines this month on the mom/dad beat.

The Poop (October 20): Are you writing down what your kids say?

• Kids say the darndest things. Musing Pop, Peter Hartlaub, believes that parents should write down the funny and cute things their kids say for big laughs in years to come.

BabyBjörn has introduced a variety of new colors to its mobility line for stylish parents like you! Items with new shades include the BABYBJÖRN® Baby Carrier Original and Baby Carrier Active, accessories for baby carrier, the BABYBJÖRN® Babysitter Balance and the BABYBJÖRN® Travel Crib Light.

The BABYBJÖRN® Baby Carrier Original Classic is now available in Black/Pinstripe. As with all BabyBjörn baby carriers, the Baby Carrier Original was developed with pediatrician and parent input. University Hospitals Rainbow Baby & Children’s Hospital recommends BabyBjörn baby carriers to promote infant-parent bonding, as they allow newborns to enjoy the comfort of tummy-to-tummy and eye-to-eye contact with parents.

We asked you how do you soothe your baby? and you responded with your many tried and true techniques. Here are a few of our favorites:

• “I hold him facing outward, facing the mirror, and do squats. He forgets why he's upset and smiles instantly.”

• “Hold him close and hum or sing in a low tone. The vibration calms him down (almost) every time!”

Name: Andrea Peak

Children’s names and ages: Alexander and Caden

If you write a blog, what is it? If not, what is your favorite blog/Web site? I don't blog but I like reading lifehacker and the forums at diaperswappers

What is your favorite childhood memory? My favorite childhood memory is cooking with my mom

BabyBjörn goodies are being given away around the Web:

Win a Smart Potty at Pieces of Me: makingmyamericandream.blogspot.com

Win a Babysitter Balance at Just for Me and You from now until November 3: justformeandyou2.blogspot.com

If you haven’t already, check out the BABYBJÖRN® Travel Crib Light competition video.

Need an escape today? This little boy thinks he has a baby in his tummy!