Who are BabyBjörn Believers?

New mom Emily has a three-month-old daughter. She and her husband love bonding with their new baby and Emily wants to use quality products that are safe, comfortable and practical. In between nursing, changing and a part-time job, Emily actively seeks information and advice from moms (and dads) through online parenting communities. Once she finds a product that helps keep her baby healthy, makes mealtime easier or gives her a stylish twist on an old standard, she talks about it with other moms and dads — both online and in her social circle.

James is the epitome of the modern man. Despite the demands of his job, his family is his first priority. He not only reads reviews on the latest technology gadgets, but also goes online to scout out safe and innovative children’s products. As a walking encyclopedia on such topics as potty training, teething and infant sleeping habits, James happily shares his parenting knowledge.

BabyBjörn Believers are women and men like Emily and James who want only the best for their children. Whether they’re first-time parents or seasoned veterans with three children, they understand the BabyBjörn brand and are committed to seeking out and sharing information, advice and knowledge on parenting with other moms and dads.

They are mothers and fathers like you.

I'm a BabyBjörn Believer…now what?

Once you’ve decided to join our family of Believers, it’s time to spread the word about the BabyBjörn line of safe, quality products. You know the methods of communication available to you: Web sites, message boards, user groups and online communities, as well as face-to-face social networks. These forums and groups unite parents who care about their children and seek out each other’s recommendations. 

Where can I post my knowledge about BabyBjörn?

Whenever you happen upon a discussion about any of the following:

• Baby carriers
• Baby wearing
• Infant-parent bonding
• Potty training
• Feeding
• Eco-friendly/organic materials
• Chemical-free textiles
• BPA-free plastics
• Medical expert-approved products
• Product recommendations

Keep in mind that when online, you can join an existing conversation or start one of your own. There are dozens of places and ways to do this. Click here for a list of Web sites that often feature discussions on infant-parenting bonding and product recommendations.

Also, don’t limit yourself to online interaction. When you’re at work, in a social setting, or with a neighbor, friend or family member, and it’s appropriate to bring up the subject, we encourage you to discuss the benefits of baby wearing or BabyBjörn products.

How do I sign on to a message board?

Once you’ve found a worthwhile Web site, go to the “forum,” “community” or “message board” section. Watch for a link that says “New User?” “Sign up” or “Join.” Before proceeding, some Web sites may require you to enter basic information to create a user profile. Others allow you to post by simply providing your e-mail address and creating a password. If you have questions or need more help, please contact the BabyBjörn Believers team at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Should I explain that I'm a BabyBjörn Believer?

Yes, absolutely! BabyBjörn wants its Believers to make their affiliation known when they contribute to conversations about the benefits of infant-parent bonding or about the BabyBjörn core values of safety, quality, function and style.

Whether you’re talking to friends, family members or acquaintances, or you’re meeting a person or group for the first time, please let them know that you’re a mom or dad who uses (or has used) BabyBjörn products. Also inform them that BabyBjörn has asked you to help it educate other parents about their offerings.

What's with all the abbreviations online?

Moms and dads who post on message boards sometimes use a language all their own. Don’t feel obligated to use this online shorthand unless you want to. Click here for a glossary of mommy- and daddy-board lingo.

Things to share as a BabyBjörn Believer

We know that you’re never at a loss for words when it comes to talking about your children, particularly when you’re evaluating and recommending products that you know and trust. When relevant, we hope you’ll find a way to include the following information about BabyBjörn in your conversations:

The complete BabyBjörn product line

While most parents are familiar with BABYBJÖRN Baby Carriers, many aren’t aware that BabyBjörn has a full line of products for children ages 0-3, from potty chairs to travel cribs. We encourage you to learn about all of the BabyBjörn products and share this broader knowledge with parents.

The baby carrier models

It’s important to note the differences among the four BABYBJÖRN Baby Carrier models, so that you can suggest one that fits a particular parent’s needs.

• Original: The classic BABYBJÖRN Baby Carrier.  This comfortable, attractive Baby Carrier frees up parents’ hands while allowing them to carry baby safely, securely and close to their bodies.
• Active: The BABYBJÖRN Baby Carrier Active is designed to reduce strain and provide increased back support so parents can carry a heavier child — and for longer periods of time. The Baby Carrier Active includes an enhanced lumbar support panel that provides maximum support for the parent’s lower back and wide, padded shoulder straps that distribute the baby’s weight evenly over the parent’s back and shoulders.
• Air: Thanks to its airy, breathable fabric, the BABYBJÖRN Baby Carrier Air keeps both parent and baby cooler and more comfortable while providing essential closeness for bonding. The unique 3D mesh material, specifically designed for BabyBjörn, wicks away heat and moisture, offering up to 138% better heat reduction and 30% better moisture reduction than other baby carriers.
• Synergy: The newest addition to the BABYBJÖRN Baby Carrier line, Baby Carrier Synergy combines the best features of all BABYBJÖRN Baby Carriers into a premier model. With the enhanced lumbar support and padded shoulder straps of the Baby Carrier Active coupled with the light, breathable 3D mesh material of the Baby Carrier Air, Baby Carrier Synergy offers both parent and baby the ultimate in comfort.

Other BabyBjörn mobility products

• BABYBJÖRN Cover for Baby Carrier
• BABYBJÖRN Bib for Baby Carrier
• BABYBJÖRN Travel Crib Light
• BABYBJÖRN Diaper Backpack Active
• BABYBJÖRN Baby Sitter 1-2-3

BabyBjörn kitchen products

• BABYBJÖRN Soft Bib
• BABYBJÖRN Plate and Spoon
• BABYBJÖRN Eat and Play Smock
• BABYBJÖRN Booster Seat

BabyBjörn bathroom products

• BABYBJÖRN Potty Chair
• BABYBJÖRN Little Potty
• BABYBJÖRN Toilet Trainer
• BABYBJÖRN Safe Step

Most products come in a variety of bright and fun colors. For more information on product details visit: www.babybjorn.com

Key points about BabyBjörn:

• For almost 50 years, BabyBjörn has made everyday life easier for parents and children by developing products of outstanding safety, quality, function and style.

  • Safety:  BabyBjörn guarantees the highest safety standards and BabyBjörn products contain extensively tested materials. Industrial designers, testing institutes, medical experts and families with small children screen and approve all products before they are made available to the consumer. All BabyBjorn baby products with a plastic component are Bisphenol-A (BPA) free.  All plastics used in the production of our Kitchen products fulfill the demands of the European (EEC) and the American (FDA) standard for plastics and are classified as food-safe.  Through testing, all of our Kitchen products have been designated PVC-free, phthalates-free and lead-free.

    Additionally, all BabyBjörn products with a textile component that come into close contact with baby’s skin are Oeko-Tex Standard 100, class 1 certified.  This is the most rigorous international textile certification available and it guarantees that the fabrics used by BabyBjörn are guaranteed safe for infants and free of harmful allergenics, carcinogenics, pesticides, heavy metals and formaldehydes.  This means parents don’t have to worry when their babies suck or bite on the carrier fabric.

    For more information visit: http://www.babybjorn.com/Eng/About-Babybjorn/Oko-Tex/Oko-Tex-Klassificering/

  • Quality: BabyBjörn products are durable and can survive extensive use. They are also environmentally friendly — BabyBjörn creates products whose production, logistics and waste management limit the effect on the environment.

  • Function and Style: The award-winning, classic, “no frills” BabyBjörn product design combines Scandinavian style with maximum functionality. Products are unisex to encourage use by both moms and dads.

  • Ease of Use: The two-piece design of all BABYBJÖRN Baby Carriers makes them very easy to take on and off.  All adjustments are made conveniently from the front, and the carriers are fully adjustable both for the size of the parent and the size of the baby. The carrier front can be easily removed to lay down a sleeping baby. By simply opening one side of the carrier, baby can remain in the baby carrier for feedings.  Additionally, BabyBjörn designed its Travel Crib Light to open in a single-motion, making assembly a breeze.

• BABYBJÖRN Baby Carriers help conveniently provide the physical closeness that promotes infant-parent bonding while enabling families to stay on the move.
• BabyBjörn has worked for years with medical experts around the world in the creation and development of its products. These relationships have led to endorsement of BabyBjörn products by Swedish, French and German doctors, and most recently by Rainbow Babies & Children’s Hospital in Cleveland, Ohio. Ranked among the top five pediatric hospitals in America by U.S. News & World Report, Rainbow recommends BABYBJÖRN Baby Carriers to parents as an excellent way to foster infant-parent bonding.
  • More than twenty-five years ago, Rainbow Babies & Children’s Hospital produced pioneering research on infant-parent bonding, revealing that infants adjust to life outside of the womb more easily when mothers and fathers carry them close to their bodies. 
  • Dr. Avroy Fanaroff, Rainbow’s chairman of pediatrics, says BABYBJÖRN Baby Carriers:
    • Help baby feel “at one” with parent.
    • Help calm baby and parent.
    • Allow baby to face inward while they are very young and stay physically close to parent.
    • Provide proper support for baby’s spine and hips.
  • According to Dr. Fanaroff, health and medical experts around the globe promote the importance of baby wearing for infant-parent bonding, especially during the first six months of baby’s life.

For more information visit: http://www.babybjorn.com/Eng/About-Babybjorn/Heres-what-medical-experts-say/

BabyBjörn resources:

• www.babyswede.com (The exclusive North American distributor of BabyBjörn)
• www.babybjorn.com
• www.oeko-tex.de
• www.uhhospitals.org

Should I let you know where I've posted?

Yes, please do! Whether you’re talking with parents online or in person, we’d appreciate it if you’d keep us up to date on what you share. Click here to access our online reporting form to tell us how you’re informing other moms and dads about BabyBjörn products. Please feel free to add this link to your browser’s list of favorites.

Getting Started

We hope we’ve equipped you with the information and materials you need to start educating other moms and dads about the superior line of BabyBjörn products.

To begin “talking,” we recommend you log onto some of your favorite parenting Web sites and look for boards and topics relevant to BabyBjörn. Look for key words like “baby carriers,” “infant-parent bonding,” “travel,” “potty training,” “feeding tools,” “organic,” etc. You can chat about how BabyBjörn products make your life easier, or how secure you feel in knowing that each BabyBjörn item is tested by experts and parents and meets the industry’s highest safety standards.

Additionally, direct moms and dads with questions about BabyBjörn products to one of the Web sites or resources listed above. Your talks can inform, inspire and enable moms and dads to make the best decisions for their children. If you need help, please contact the BabyBjörn Believers team at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or 312-541-9300. Good luck and welcome to the family!